Services

Web Design Services to Propel your Brand Forward

We believe in being up front and transparent about how we operate. That's why you'll see all of our core services and customer values right on our website. No need to talk to a pushy commission-based sales rep to get the answers you're looking for. Still have questions? Send us a message at the bottom of the page.

No pressure tactics. We pinky swear.

Pricing

World-Class Web Design Services at an Affordable Price

We structure our web design services in such a way that many can afford. We keep our costs down by insisting on key package necessities, like in-house web hosting, amongst a few other things. You'll want your web designer to have instant access to your website, so you can snap your fingers, and your website is updated that same day.

(though if you don't want to snap your fingers at us, we're okay with that too)

The Latest from our Blog

Do I Really Need a Website for my Business? An Analysis of Business Websites & Online Credibility

I just finished an amazing and productive lunch meeting with a prospective client whose work focuses on supporting start-ups and small to medium-sized businesses in the Simcoe County area, and the conversation really drew my attention towards how many new businesses and start-ups are really missing out by not having a website of their own. It would be hard for me to provide an unbiased assessment of whether or not a business needs a website, however, I would suggest to anyone that in this day and age, remaining competitive absolutely requires a website. Without question.

If you're on the fence as to whether or not to proceed with creating a website for your business, then at least consider these 9 reasons why your business is missing out by not having one.

Inevitably, the first task of creating a website for your business is securing a web domain. Many new business owners are often surprised when the "perfect" web domain for their business is already taken. Choosing a web domain is important because it summarizes your brand online with its name and it needs to be simple, succinct and memorable. If your business is "QuickClean Vacuums", and "quickcleanvacuums.com" & "quickcleanvacuums.ca" are both taken then you, unfortunately, have to settle for a lesser-ideal domain name. If you don't need a website right now (maybe you don't have the skill to create one neither the funds to hire a web developer, or your business is still very early stages) it is still worth…

More from our Blog

Dark UX Patterns: How to Make Customers Hate You

Dark Design Patterns. You are undoubtedly familiar with the nuissance they cause, even if you're not also familiar with the term by which they are known. No, this is not a design topic that has any relevance to the colour wheel. Well, not in the way you'd…

Business Success in Bradford West Gwillimbury

With over 2,000 self-employed businesses in Bradford West Gwillimbury and growing (see Data Report: Bradford West Gwillimbury, January 2018), it is no surprise to us that there are plenty of small businesses in Bradford that need a stunning website. While…

How to Choose The Best Web Hosting Company

Making the commitment to choose a specific hosting company over others can be a big part of the ultimate success or failure of your website. A good hosting company will be there by your side at every step of your website journey. They’ll help you make sense…

Pay It Forward Promo (February 2018)

At Keddy & Associates, we firmly believe there is a better version of this world that can be realized if only more businesses engaged in affecting true positive change in their communities. When we all consider social responsibility as an aspect of business…

New Years Resolution Promo (January 2018)

It's that time of year when we start anew, turning the page on another successful year of business to fight for success all over again. To celebrate your success in 2017 and to help you build on what you've accomplished so far, we'd like to offer you $100…

  • SEO

    Let us show you the power of true search engine optimization so customers reach you organically

  • Email Marketing

    We maximize your web conversions to make every dollar count and so you can make the ROI connection

  • Analytics

    Target your key demographics with customized insights to develop sustainable re-engagement

  • Graphic Design

    We create compelling visuals for your website to drive customer engagement

Search Engine Optimization (SEO)

Search Engine Optimization, or "SEO" for short, is the process of enhancing your website to make sure that modern Search Engines (like Google, Bing, and Yahoo) can easily understand the content on your webpages. In the early years of the internet, when search engines were first born, they relied predominantly on the use of keywords to categorize the content of webpages on the internet. In their infancy, Search Engines relied on developers to put markup (another word for "code") on their website that identified the keywords each webpage would be associated with. As you can probably imagine, as the internet gained more wide-spread adoption and businesses started to use the internet to advance their marketing efforts, the process of relying on developers to be honest about the keywords that should be relevant to a given webpage was degraded. (See this post from Google's Webmasters Blog, here)

As a result of the the commercialization of the internet, SEO has become a much more complex subject, as Search Engines now rely on dozens of complex factors when determining the computation of their algorithms, and largely keep the exact nuances of their ranking algorithms top-secret. What this means for businesses who have a goal in mind of reaching more customers through improving their website, is that SEO is often left to be outsourced rather than a task assigned to an employee within the company. When choosing a Web Designer, do your research and run a SEO Test on their company's website. You can find a lot of SEO tests for free online, like SEOSiteCheckup (seositecheckup.com) and SEOptimer (seoptimer.com). If a company you're looking at ranks below 80% using SEOSiteCheckup or ranks below B- on SEOptimer, then that is an immediate red flag if they advertise themselves as a company that offers SEO. You would expect a marketing agency's best customer to be themselves right? If they cannot optimize their own website as an example of their skills in SEO, then you should continue looking.

Another great tool that has been gaining a lot of momentum in the SEO space is SEMRush (semrush.com). Though predominantly geared towards Search Engine Marketing (SEM), SEMRush has been hard at work developing some great tools that bridge the gap between SEM and SEO, and has recently taken large steps towards dominating the SEO tool market. The ultimate dream for any analytics team is an environment where all data is integrated and connected thereby enabling some of the most complex forms of anlysis, and SEMRush does a great job of bringing in all of your analytics data to provide you with the insights that will actually make a difference.

Email Marketing

Email Marketing is one of the many ways that you can leverage the power of your website to deliver real measurable results for your business. Email Marketing has a wide range of uses, whether it be sending automated emails to keep clients and customers engaged in the discussion about your brand, to transactional emails completing the final steps of your sales pipeline by sending out invoices and payment receipts, or to cold lead prospecting and following up with hot leads from your website to build substantial momentum for your business.

There is something to be said for all the progress that has been made in the last 5-10 years in the email marketing space. We use cutting-edge applications for your email marketing needs, like Mailchimp (mailchimp.com) and Mandrill (mandrill.com). Mandrill, (now owned by Mailchimp) is an amazing tool for sending, receiving and analyzing transactional emails. Have you ever been left in limbo, not knowing whether to follow up with a prospective client because you weren't sure if they had opened up your latest email or not? Mandrill saves your sanity in that situation every time. Mailchimp is a great tool for managing subscriber lists, especially in a world where governments are passing anti-spam legislation, and Mailchimp also features a really simple and easy to use interface for creating beautiful email campaigns that respond to all screen sizes.

Just like your website itself, emails you send to past, present, and future prospects and clients will be consumed at the time of their choosing, and likely on a wide variety of devices. Understanding how to best position your brand when communicating via email can be a challenge for many small and medium-sized companies. How do you compete with major conglomerates with large marketing budgets? You start by making sure all of your branding is consistent; every page on your website, to every email you send. Let us walk you through the steps involved in creating a seamless user experience using the power of Email Marketing.

Website Analytics

Cutting through all of the data a website's logs can provide you can be quite tedious. With services like Google Analytics (analytics.google.com), however, a lot of functionality has been created to track and analyze how users interact with your website. A lot of web designers won't necessarily design your website with analytics in mind. When designing your website, be sure that your designer is developing the structure of your website in such a way that makes it easy to discern how users experience your website and in such a way that enables you to uderstand whether or not users are engaging in a positive way.

One of the ways that we make sure that our clients are getting the best results from their website, is by designing their website to produce meaningful Google Analytics data. We do this by separating out meaningful content into separate pages, avoiding the use of flash and animations to serve the content of the webpage, and by using structured data to enhance the results we see in Google Analytics. Understanding and segmenting the results from different marketing campaigns should be a focus when looking at your Google Analytics data, and if your web designer or marketing agency cannot give you meaningful segmented data, then your website is never going to live up to your expectations because there is essentially no way of proving it works for your business.

We also use tools like HotJar (hotjar.com) and FullStory (fullstory.com) that collect anonymous user interaction data like button clicks, scrolling and mouse movements. All of this user interaction data is culminated into Recorded Sessions and Heatmaps, both of which give us the insights we need to make sure that your website not only looks amazing, but performs spectacularly too. When developing a website, it is important for you to not only consider the visual aesthetic, but to also consider how intuitive your website is. If visitors like the way your website works but don't know how to interact with it, then your conversion of visitors to customers is going to be extremely low.

Graphic Design

As a Digital Marketing Agency, our primary focus is on graphic design, social media and web development. You won't see us on the forefront of producing cutting-edge TV Commercials, and you won't hear our work on the radio. Our goal is to provide small businesses with the same tools big companies use on their expensive websites but for a much more affordable cost. But in order for a small business to truly compete with large conglomerates, their website needs to look visually stunning. Consumers are visual buyers who will make snap judgements about your brand (often times even on a subconscious level) that will affect whether or not they buy your product or service. Big companies know that even the slightest change in their mobile app's design has the power to affect at times even hundreds of thousands of dollars on their balance sheet.

Every single character of every paragraph and every pixel on the page should be a caclulated decision which supports the overall marketing goals of your business. We understand that you have worked very hard for every dollar your business generates in revenue, and you need an agency that treats your business with the care and the attention that it deserves. That's why we pride ourselves on going the extra mile to make sure that your website not only looks great when we deliver it to you, but it continues to look amazing every month afterward.

We cut several stages out of the design process by pre-selecting a curated collection of candidate website templates for you to choose from, all of which have been rigorously vetted for an impressive user experience. We deconstruct the template, and build it back together piece by piece with your logos, branding, colour palette and overall design approval. In order to preserve the affordable pricing we offer small businesses, we use amazing tools like Unsplash (unsplash.com) and StockSnap (stocksnap.io) for free photography, and code from projects like FontAwesome (fontawesome.com), FancyBox (fancyapps.com), Masonry (desandro.com) and Flowplayer (flowplayer.com), to deliver an incredible visual experience to your website's visitors.