The best clients are always the ones who understand the marketing fundamentals and the mindset that informs the direction of every marketing project. In this **Digital Marketing Basics** blog, we'll mix a bit of marketing education with a healthy dose of setting expectations for the mindset we hope clients bring to the table. We'll share our perspectives on current marketing trends and industry standards but also explain how the standards are relevant and impactful for your business.
User experience (UX) is something most business owners don't consider when making their website but is a significant part of its online success. Your website is the centrepiece of your digital presence, so it has to convey your brand's best possible representation.
Good communication is important in any project, but it’s essential in web design. The challenge is that web design is deceptively simple on the surface, but still contains many hidden technical details - details that it’s your responsibility as a client to know.
I just finished an amazing and productive lunch meeting with a prospective client whose work focuses on supporting start-ups and small to medium-sized businesses in the Simcoe County area, and the conversation really drew my attention towards how many new businesses and start-ups are really missing out by not having a website of their own. It would be hard for me to provide an unbiased assessment of whether or not a business needs a website, however, I would suggest to anyone that in this day and age, remaining competitive absolutely requires a website. Without question.
If you're on the fence as to whether or not to proceed with creating a website for your business, then at least consider these 9 reasons why your business is missing out by not having one.
Dark Design Patterns. You are undoubtedly familiar with the nuisance they cause, even if you're not also familiar with the term by which they are known. No, this is not a design topic that has any relevance to the colour wheel. Well, not in the way you'd think.
With over 2,000 self-employed businesses in Bradford West Gwillimbury and growing, it is no surprise to us that there are plenty of small businesses in Bradford that need a stunning website. While many of these businesses already have their website development needs taken care of (by way of franchise agreements, MLM business plans, etc) there is still a large number of self-owned companies in Bradford that must make the hard decisions about their own marketing entirely on their own - website included.
This is one of the many reasons we love the live, work, play atmosphere in Bradford. But, taking the next step in your business and paying someone else to design a website for you is no small task either. By doing so, you're putting your business success on the line by committing hundreds if not thousands of dollars to a gamble on someone else's skills; hoping that you have chosen right and that the website designer you chose delivers on the results they promised.
Making the commitment to choose a specific hosting company over others can be a big part of the ultimate success or failure of your website. A good hosting company will be there by your side at every step of your website journey. They’ll help you make sense of problems when things don’t go just right and will be there to make sure that your website has everything it needs when it comes time to upgrade to bigger and faster servers. Picking the right company can be a difficult task with all of the options that are available on the market and choosing wrong can often mean repeating the weeks-long process of switching providers when things turn sour. But how do you know if you’ve chosen the right company?
When is the right time to start a web design business? Not sure if you're making the right decision to venture out on your own? I promise you, I've been there. It is tough trying to grapple with the notion of dealing with a decision that will drastically change the course of your life, and not knowing what your decision to say 'yes' will eventually lead to. I found myself in this exact position not too long ago...
So what exactly is Google Analytics, and why is it so important for my website? Google Analytics is a tool designed by, well, Google, and it allows you to capture important information about how visitors to your website actually interact with your website and its content.
It may very well be that you’re not that interested in how your website is performing today, and this may be the case for many reasons. You might just be at the beginning stages of the web design process. Your website might not have a lot of content on it. Or, you might not directly see the need for analytics at the moment. For all of these reasons, you still need to have Google Analytics integrated within your website, and here’s why.
The internet, not unlike a budding teenager, has grown and matured so much since it boomed in popularity at the beginning of the century. With that the world of web design has changed drastically too. 10 years ago, you could have probably gotten away with a bsic text-based website, using frames (remember those?), and html tags were king. Fast-forward to present time, and you have Javascript, CSS, PHP, MySQL, and a whole host of even further advanced programming languages dedicated to the web environment. User expectations have grown just as exponentially as well. In order to capture the attention of users, your wbesite has to have stunning visuals that capture an emotion that draws prospects in. Most businesses simply don't have the marketing budget to be able to afford a photographer to produce every single photo asset for their website, so where do companies turn?
Have you ever wondered, "Should my business have a blog?", "Why are blogs so powerful?", or "Will a blog really help my website?" The truth of the matter is, blogs have become an integral part of the marketing landscape.
But I don't read blogs?! Actually, you'd be wrong. Here's why...
If you are a new small business owner, chances are you may not have quite the same level of marketing experience as some of your direct competitors, and this can often be a daunting proposition to face. One of the things we’ve found to be most empowering for the success of a business, is to seize every opportunity to derive higher understanding from every situation.
Sometimes though, learning comes at a cost. Whether your latest marketing initiative was a total bust, or you didn’t quite achieve the level of customer participation in your latest campaign as you’d hoped, it is incredibly easy to fail at marketing. Luckily for us, failure is where most of the lessons about marketing your small business can be learned. In this article, we’ll discuss how to recognize a failing marketing initiative, and ways to turn it around for the better.
There are some great little towns in Ontario, and to many, Bradford West Gwillimbury is certainly one of them. Just big enough to have a crowded GO Transit parking lot at the height of the morning commute, and yet also so close to Ontario's rural farming communities, Bradford attracts a variety of residents who call the town home.
With more and more entrepreneurs starting their own businesses each and every day, being able to spread the message about your brand gets even more challenging - especially if you are one of those entrepreneurs! We all know by now that financial decisions in the first 3 years of a startup are extremely crucial to the company's success. So, we thought we would start our own cheatsheet of sorts, culminating all of the free (or almost free) tools online to help you market your brand! We've distributed all these tools into specific categories that should make it easier to compare, and by all means let us know if we're missing any!
The best thing any new business owner can do when marketing their new business is to condense all of their ideas into core channels of activity - four to be precise. Master these four channels in your business, and your success will be undeniable. All successful companies excel at each of the four channels, and you should too. Share your thoughts about this post with us on Social Media!
Although laid out as a quadrant, you should think of these channels as a priority list as well. Don't worry, we'prioritize them for you, so you know which ones you should work at first and foremost. Two things to remember above all else when perfecting on these four channels are: (1) Always analyze; and (2) be patient. You'll have to fight the urge to dump hundreds of dollars into paid ads after starting your work on improving your organic traffic. Just don't give in. And don't forget that not every marketing tool works for every business. Shop the market, analyze the tools you do use, and keep track of what works well and returns the highest positive ROI for your business. Without further ado, here are the 4 Channels of Website Traffic you need to master for website success.
Website design is a relatively new career field (when I say new I, of course, mean in the last 20 years), and is changing so rapidly that it can often be tough to find a web designer who not only understands website design but also has a firm grasp of modern concepts relevant to web design and how to implement them - and with experience applying them.
Listen up Toronto - there's a new king of Web Design in town. Keddy Digital is paving the way for small and medium-sized businesses to compete globally with world-class websites that go toe-to-toe with the big guys. We are not going to waste your time trying to sell you on a dozen or so services, we only want to do one simple thing for you - design your website. In Toronto, there are dozens of marketing agencies, so why hire us over all the others? We are not going to put your website in a corner and deal with it only when it becomes a nuisance, we are going to make it our primary focus.
Every industry it seems has its collection of go-to buzzwords, and the worlds of web design and search engines are no different. Understanding the difference between paid traffic and organic traffic will help you to filter out some of the nonsense that amateur web designers and marketers might feed you about how to achieve success online.
Let's face it - web design is no longer a simple task. In today's world, to maintain a productive and efficient website, you have to have computer programming knowledge, a background in marketing, and a fundamental understanding of how the then-current social media and search engines work. Most marketing agencies are great at churning out stunning visuals for print and digital marketing. Still, few have specialized skills in developing world-class websites that utilize the latest opportunities to build brand momentum online.