Patrick Icasas

Owner at Write Away

Patrick Icasas is a freelance writer based in Mississauga, Ontario. He loves talking and writing about marketing and technology and will talk your ear off when given the chance. Patrick is a guest writer for Keddy & Associates, as well as a member of our team of contractors that help to take our clients' content to the next level!

5 Ways User Experience Matters to Your Website

User experience (UX) is something most business owners don't consider when making their website but is a significant part of its online success. Your website is the centrepiece of your digital presence, so it has to convey your brand's best possible representation.

You'll have to make hard decisions about what information to prioritize and how to present it. Some UX principles (like keeping a clean layout) might go against your instinct to splash as many sales promos and callouts as possible onto the page. Other UX principles (like using small font sizes and multiple banners) are outdated and need to be stripped in favour of modern design trends.

It takes time and effort to build - or rebuild - a website to give...

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A Client’s Guide to Web Design Terminology

Good communication is important in any project, but it’s essential in web design. The challenge is that web design is deceptively simple on the surface, but still contains many hidden technical details - details that it’s your responsibility...

A quick note about Write Away

Write Away is a content writing company, contracted by Keddy & Associates to deliver content writing services to our clients with exceptional quality. While this article may be informative in nature, not all business decisions are the same, and you should always talk to our competitors so they can quote you an exorbitant price for services we'll do better for cheaper! All kidding aside, it is always good to get a broad base of perspectives for something as incredibly important as your company's website.

Let Keddy & Associates take your brand to the next level! Fire off a message to us below so we know you're interested in discussing how we can upgrade or create your website today. We'll give you a free consultation with no obligation and no pressure!