5 Ways User Experience Matters to Your Website

User experience (UX) is something most business owners don't consider when making their website but is a significant part of its online success. Your website is the centrepiece of your digital presence, so it has to convey your brand's best possible representation.

You'll have to make hard decisions about what information to prioritize and how to present it. Some UX principles (like keeping a clean layout) might go against your instinct to splash as many sales promos and callouts as possible onto the page. Other UX principles (like using small font sizes and multiple banners) are outdated and need to be stripped in favour of modern design trends.

It takes time and effort to build - or rebuild - a website to give...

29 MAY 2020

A Client’s Guide to Web Design Terminology

Good communication is important in any project, but it’s essential in web design. The challenge is that web design is deceptively simple on the surface, but still contains many hidden technical details - details that it’s your responsibility...

01 AUG 2018

Business Websites & the World of Online Credibility

I just finished an amazing and productive lunch meeting with a prospective client whose work focuses on supporting start-ups and small to medium-sized businesses in the Simcoe County area, and the conversation really drew my attention towards how...

19 APR 2018

Business Success in Bradford West Gwillimbury

With over 2,000 self-employed businesses in Bradford West Gwillimbury and growing (see Data Report: Bradford West Gwillimbury, January 2018), it is no surprise to us that there are plenty of small businesses in Bradford that need a stunning...

19 MAR 2018

7 Strategies For Choosing The Right Web Hosting Company

Making the commitment to choose a specific hosting company over others can be a big part of the ultimate success or failure of your website. A good hosting company will be there by your side at every step of your website journey. They’ll help...

24 NOV 2017

4 Powerful Reasons Your Business Needs a Blog

Have you ever wondered, "Should my business have a blog?", "Why are blogs so powerful?", or "Will a blog really help my website?" The truth of the matter is, blogs have become an integral part of the marketing landscape. But I don't read blogs...