If you are a new small business owner, chances are you may not have quite the same level of marketing experience as some of your direct competitors, and this can often be a daunting proposition to face. One of the things we’ve found to be most empowering for the success of a business, is to seize every opportunity to derive higher understanding from every situation.
Sometimes though, learning comes at a cost. Whether your latest marketing initiative was a total bust, or you didn’t quite achieve the level of customer participation in your latest campaign as you’d hoped, it is incredibly easy to fail at marketing. Luckily for us, failure is where most of the lessons about marketing your small business can be learned. In...